Jan 13
11

Analytics Matched Search Queries Vs. AdWords Keyword Details Report

A question recently came across my desk regarding the use of the Matched Search Queries Report in Analytics when compared to the Keyword Details Report in AdWords. The inquirer was interested in the benefits or drawbacks to both reports, also asking if they were interchangeable.

See the article here:
Analytics Matched Search Queries Vs. AdWords Keyword Details Report

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